This week we’re focusing on effectively using your e-newsletter for Valley Gives (and beyond!). Heather Mansfield gave us some tips for putting together e-newsletters. This is a very important tool for engaging your donor base.
Valley Gives E-Newsletter Strategy: In her Webinar, Heather recommended using the three weeks after November 12th to “feature success stories in your e-newsletter… and at the bottom of every edition, include the Valley Gives Day logo and a two-sentence pitch to remind your supporters to participate in Valley Gives Day”.
Best Practices for your e-newsletter:
– Keep it simple. Large text, easy-to-read-font.
– Be visual. Use the Valley Gives logo.
– Stay focused. Any e-newsletter for Valley Gives should be only for Valley Gives.
Reminder: Do NOT send out e-newsletters using bcc! This may put your e-mail in the spam folder.