We just became aware of this great infographic that shows the growth of charitable giving and social media.
Information from Harrison Kratz, founder of the global toy drive, Tweet Drive and the Community Manager for MBA@UNC. Here are some key stats from his infographic that highlight the evolution of charitable giving and how online activism is changing the non-profit industry:
- – 80% of Gen Yers have donated financially or with goods/services in past 12 months.
- – Nearly 50% of web users surveyed by the Red Cross said they would use social media in an emergency.
- – 1 in 5 adults have donated to charity online.
- – Prior to 2010, $1 million had been donated to causes through mobile devices. After the earthquake in Haiti, that number jumped to $50 million.
Ultimately, these campaigns are a shining example of how social media levels the playing field and allows communities, both big and small to influence their environment around them.