Direct mail and online resources can be difficult to manage, especially because the data seems be in constant flux. To keep us one step ahead, Blackbaud INC has some important advice to give us. Here are some highlights from their 2012 study, specifically how to use technology to strengthen donor loyalty.
1) “Develop a Branded Sustainer Program”
What do one-time donations and sustainer donations have in common? In 2012, they are on the rise! One-time donations rose by 10% and sustainer donations increased by 27%! Make donating to your organization an interesting and engaging experience by providing benefits to various levels. At last year’s giving day, New England Public Radio did a mini-version of this by creating an excellent graphic and creative campaign to attract sustain donors.
2) ”Narrow your Focus on Donor Appreciation”
Create a gratitude strategy that shows each individual donor how important their donation is to your organization. Megan from The Food Bank of Western Massachusetts watched the clock on Valley Gives Day 2012 and sent out a personal thank-you email immediately after… Continue reading